What Content Marketing Has Become... And How It's Killing the Web

Since I've been working as a content writer for a website, I've been asked to write lots of posts regarding thousands of keywords. "Keyword density is too low!" was one of the things I've heard the most. So, basically, they were asking me to write keywords, not articles.

Well... I'd like to talk about how this s**t is killing the content nowadays. Companies are what? Writing to get traffic to their website. A website that is s**t... Why? Because only writes to get traffic. So... When I search for something, thousands of websites that have nothing but crap content come to me. And this is killing the way we look at content and browse the web. I mean... Try searching for some news and stuff. You will find lots of pages talking about the same thing, bringing the same information but in different websites. Just to have some "content", all websites write about what is trending now, and... well...

Let's talk a little bit about SEO optimizing, because it looks like these guys (content writers) don't know about it yet. SEO optimizing is much more than keywords in your website or links pointing to it. It's an organic process that takes time and effort from your website. SEO optimizing involves since the design of the website until the features that the user may not even realize are there. 

Make your website clean and intuitive

What does the user see when he/she opens your website? A bunch of keywords wrapped in a 1000 words article? This. Is. Wrong. What the user wants to see is the information he is looking for. So keep your website clean and guarantee that the information is displayed in an intuitive way. This will also help you to get some links back, because the other websites won't put links to bad, dirty and ugly websites, right?

Build a Sitemap

This helps with the searching engines and robots. Basically, a sitemap is a map (...) describing the organization of your content and pages. This helps by providing a reliable source to the robots to build an intelligent search. And it's not that difficult: you can find online tools and tutorials that help you to build your sitemap.

Use HTML tags to format your text

Not that difficult again. Put the headings inside heading tags; use meta tags; put a good title; have a good domain (this is a little bit more difficult, but...); use "alt" text for images; etc. Easy, very easy...

Use Google Analytics, Webmasters and etc.

Analyse your data. See the page views, the origin of traffic, how the user behaves. And optimize your website with this information! It's not a nasty job after all... It's quite interesting and will require some thinking from you.

So, these are only four tips to SEO: the traditional ones. But it's quite important to highlight that SEO is not only about keywords. So please, dear content writers that fill pages and pages with nonsense text that has absolute no value to add to me, STOP. And start doing something more reliable, consistent and permanent, ok?

Thanks :)